AIDA in Personnel Marketing - Simple rules simply applied?!

Translated from Jannis Tsalikis' blog entry AIDA im Personalmarketing - Einfache Werber-Regeln, einfach mal anwenden?!

Every advertisor (should) have it running in his blood, the rules above all rules for advertising communication: the AIDA principle. Applying the bases of this principle should help developing a (at least halway) good communication mean. It is so simple and nice to apply to to almost anything - of course the in Personnel Marketing, also! Let's apply the rules to the Personnel Marketing. The four bases of AIDA would look like this:
 
Attention
The applicants awareness is attracted. The mean must somehwat surprise, stick out and be visible - it gotta catch an eye or two.

Interest
The applicant starts to be interested in the advertising employer at some point and in some way. The target group should be and feel addressed to.

Desire
Going one step further, the interest in working with the employer is awakened. The wish to get the job advertised is generated and strengthened, convincing the employer.

Action
The applicant applies for the very job finally. At the „Point of Application“ applicants are endorsed applying for the job.
 
Easy, isn't it?
 
We can test this systematic with this simple example following. 
Please look at this poster below and judge by applying the prior explained rules to this very job-ad.
 

Attention? Well, yes. I would say such a big poster is hardly not to be seen. The layout, too, with its uberdimensional exclamation mark and the great combination with the questionmarks. Erm, yeah. Very fine! *cough*

Interest? Does the target group feel addressed? Now, considering in Berlin-Wedding, a district of Berlin with quite a few Teenager, one of them will be attracted to a job-ad as such while walking through the mall out of great boredom. With a lot "good will" we can put a check in the box on Interest.

Desire? Is this statement convincing? Start an apprenticeship as Hair Dresser/ Barber so you won't be bored as the job-ad promises? And appreciation? Appreciation and approval (stated in the ad) with a job that under the TOP-10 of the most unpopular jobs? The convincing reasons to apply for are definitely missing. At least now, Personnel Marketing is failing much. Quite a pity! 

AIDA in Personnel Marketing? It isn't that hard to follow those advertising rules, is it?