The whole world talks about it. Generation Y here, Gen Y there. The Babyboomers been here for a while. The last really grant and big Generation is today, well, fat and saturated (here a German article about it: F.A.Z.: "Wir sind viele"). Seriously though, in details we know hardly anything. Maybe: "Babyboomer – born between 1946 and 1964: Successful, liberal, decelerating" (another German article, but hey, every HR has heard of Robert Half: "Unterschiedliche Arbeitsmoral spaltet Generationen"). What do Babyboomers actually care about? What are persuading arguements to stay bound to companies? What about the todays recruiting of babyboomers?
Especially the last question ignited my interest. Last week I started a short survey herefore (52 Recruiter participated, by whom 60% regularily and about 33% occasionally are looking for established professionals).
As my short survey has really just touched the hint of representativeness, it at least showed the recruiting of Babyboomers happens most likely via own, personal contacts. (Hereby, "very important"stated 61.2% and "important" 34.7%). When contacts aren't enough, Career Network Portals such as XING and LinkedIn are used to search and start the direct contact to potential employees ("very important" said 68.6%, "important" 23.5% recruiters asked). On spot #3 the search via usual Online-Jobportals took its place. By the way, Print Ads, according to those who participated, does little to not matter at all.
Especially the last question ignited my interest. Last week I started a short survey herefore (52 Recruiter participated, by whom 60% regularily and about 33% occasionally are looking for established professionals).
As my short survey has really just touched the hint of representativeness, it at least showed the recruiting of Babyboomers happens most likely via own, personal contacts. (Hereby, "very important"stated 61.2% and "important" 34.7%). When contacts aren't enough, Career Network Portals such as XING and LinkedIn are used to search and start the direct contact to potential employees ("very important" said 68.6%, "important" 23.5% recruiters asked). On spot #3 the search via usual Online-Jobportals took its place. By the way, Print Ads, according to those who participated, does little to not matter at all.
Despite all efforts in regard to the question "Do you believe as Recruiter it was easier or more difficult over the last years to win established professionals for the company?", about 75% answered with "more difficult".
The question is, why do we keep discussing the Gen Y, the "Dissenters", if we have not even accomplished to understand how to win Babyboomers, let alone keep them? AND isn't there a hollistical discussion overdue for the longest? Ha, about this subject I will write about next week. Stay tuned.
JT
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