Translated from Ralf Junge's blog entry: "Mitreisende gesucht"
The Digital Natives grew up with modern Technology. The Internet has become a part of everyone's daily life. Networking and Information in real-time are important to them.
Now another Generation is entering the Job Market. The Specialists and Leaders of tomorrow are certainly wooed which is why more and more Companies are focussing their Personnel Marketing Activities to be channelled on and to them. Media Company Axel Springer is staging itself with a founding legend of great digital companies such as Apple or Google.
"It doesn't matter where you come from. As long as you know where you want to go" are the final words of the Video displayed above. The Media House wants to strengthen its Position as Connoisseur of the Digital Industry and launches this new Campaign as Recruiting-Medium in hopes of finding qualified Talents who will join the Companie's Journey towards being the "leading digital Media Company". There is a lot in the pipeline,for instance, a Media Campus is supposed to be sprouting up in Berlin, Germany. On top of that Axel Springe is supporting the Start-Up Event-Line "hy!", which is taking place in Berlin as of now.
In September 2012 already, BILD-Chief Editor, Kai Diekmann, travelled to the Silicon Valley so he could catch a glimpse of the local Start-Up Scene and of course for networking with such. Where his Journey took him, you can see at his optical Metamorphosis into a Nerd. Surely looking forward to the Media House's development.
Axel Springer succeeds in drawing Interest and Attention with this rather unusual and blahblah-less Personnel Marketing Campaign.
RJ
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