Internship 2.0 - Abolish the internship-ery

Translated from Ralf Junge's blog post: "Wir schaffen das Praktikum ab"

Do German companies need or want interns?

Bild: Sean MacEntee 

Approximately nine years ago the generation internship came to life. Young professionals were literally ripped off. Working like an employee employed for years already but not receiving an appropriate salary, many even without any at all. And career perspectives - well those existed basically from internship to the next, as hardly ever. This created a great and grand outcry. Associated were founded, dealing with this very issue and demanding transparency of employment of each company. At some point politicians added their two cents to it also and created guidelines and contract samples. Considering everything so far one would think companies have learned from their mistakes, especially as the competition, or war, for talent became quite noticeable.

Yet, current studies and comments on employer rating portals show clearly there are companies still which literelly haven't done the change, be silent about noticing an issue present. Why don't we stop these long lasting (yeeeeears) and nerve-wracking discussion by abolishing the whole intership all itself !?!OR, we keep talking about the subject "work conditions of Young Professionals". Let's create a new internship model - Internship 2.0. Maybe, let's just institute a dissuasion department for bad companies and declare prohibitions and requirements for advertisment of internships.

December 2nd in Berlin's Axel-Springer-Hochhaus, the nationwide Day of Interns topics as above are discussed. The best employees for interns will be praised. So will the Interns of the Year be elected. Therefor you still can make suggestions right here www.tag-der-praktikanten.de. 

Ralf


Editor's Note:

It is about time actually!!! Especially in countries like the U.S. were situations like this and the following video keep occurring....

Axel Springer looking for talented Fellow Traveller

Translated from Ralf Junge's blog entry: "Mitreisende gesucht"

The Digital Natives grew up with modern Technology. The Internet has become a part of everyone's daily life. Networking and Information in  real-time are important to them. 

Now another Generation is entering the Job Market. The Specialists and Leaders of tomorrow are certainly wooed which is why more and more Companies are focussing their Personnel Marketing Activities to be channelled on and to them.  Media Company Axel Springer is staging itself with a  founding   legend of great digital companies such as Apple or Google. 

"It doesn't matter where you come from. As long as you know where you want to go" are the final words of the Video displayed above. The Media House wants to strengthen its Position as Connoisseur of the Digital Industry and launches this new Campaign as Recruiting-Medium in hopes of finding qualified Talents who will join the Companie's Journey towards being the "leading digital Media Company". There is a lot in the pipeline,for instance, a Media Campus is supposed to be  sprouting up in Berlin, Germany. On top of that Axel Springe is supporting the Start-Up Event-Line "hy!", which is taking place in Berlin as of now.

In September 2012 already, BILD-Chief Editor, Kai Diekmann, travelled to the Silicon Valley so he could catch a glimpse of the local Start-Up Scene and of course for networking with such. Where his Journey took him, you can see at his optical Metamorphosis into a Nerd. Surely looking forward to the Media House's development.

Axel Springer succeeds in drawing Interest and Attention with this rather unusual and blahblah-less Personnel Marketing Campaign.

RJ