Sloppy Baden-Württemberg Campaign. Isn't it?

Translated from Jannis Tsalikis's blog entry: Baden-Württemberg versaloppert sich mit "La deutsche Vita"! Oder?

The German Federal State of Baden-Württemberg became famous in Germany with the great Scholz & Friends Campaign "Wir können alles. Außer Hochdeutsch." (We can [do] everything. But High German). Meanwhile the German Agency "Hirschen" are taing care of this Client and its Campaign (W&V). I know, it is old hat. Yet, this week the Ad "La deutsche Vita." (an homage to la dolce vita, turned into la German vita) crossed my view in the Magazine "brandeins", and I asked myself: Has Baden-Württemberg became sloppy with this Employer Branding Camapign?! I know, I must lean over this Window too much. Especially since the site www.bw-jetzt.de  is highly spoken of. However, let us debate a little.

In the Ad it says i.e. "Besonders gerne kombinieren wir besonders Gutes miteinander: etwa spannende Jobs mit entspanntem Dolce Vita. Das Ergebnis? La deutsche Vita!" ("We love to combine the very good Things: for instance exciting Jobs with a relaxed Dolce Vita. The result? La deutsche Vita") Ah! Alrighty, thanks! The Advertisement and Website is packed with such creative Sentences which are Fun. But is it convincing?
There are no Hints or Links to a (or the) Company which possibly could hold such Promise. (Editors Note: Besides that, do Employees even get the Chance to encounter la dolce Vita much as desired? Check this older blog entry.) Same dissonant Scene you can currently find on its Facebook Profile. Little to less authentic Posts. So it won't make you wonder about the less participated "Liking" on the 31 May Post about the "La deutsch Vita"-Motive with the Sentence "Das Leben ist euch nicht dolce genug? Kommt nach Baden-Württemberg!" ("Life is not dolce enough? Come to Baden-Württemberg!") receiving a total of 12 Likes when having 7,000 Fans on FB - odd and bad, let's pretend the current floodings are responsible for the low Participation on BW's Facebook *EN.

W"hat do you think about this? Does this Campaign even make Sense?


JT

Axel Springer looking for talented Fellow Traveller

Translated from Ralf Junge's blog entry: "Mitreisende gesucht"

The Digital Natives grew up with modern Technology. The Internet has become a part of everyone's daily life. Networking and Information in  real-time are important to them. 

Now another Generation is entering the Job Market. The Specialists and Leaders of tomorrow are certainly wooed which is why more and more Companies are focussing their Personnel Marketing Activities to be channelled on and to them.  Media Company Axel Springer is staging itself with a  founding   legend of great digital companies such as Apple or Google. 

"It doesn't matter where you come from. As long as you know where you want to go" are the final words of the Video displayed above. The Media House wants to strengthen its Position as Connoisseur of the Digital Industry and launches this new Campaign as Recruiting-Medium in hopes of finding qualified Talents who will join the Companie's Journey towards being the "leading digital Media Company". There is a lot in the pipeline,for instance, a Media Campus is supposed to be  sprouting up in Berlin, Germany. On top of that Axel Springe is supporting the Start-Up Event-Line "hy!", which is taking place in Berlin as of now.

In September 2012 already, BILD-Chief Editor, Kai Diekmann, travelled to the Silicon Valley so he could catch a glimpse of the local Start-Up Scene and of course for networking with such. Where his Journey took him, you can see at his optical Metamorphosis into a Nerd. Surely looking forward to the Media House's development.

Axel Springer succeeds in drawing Interest and Attention with this rather unusual and blahblah-less Personnel Marketing Campaign.

RJ