Axel Springer looking for talented Fellow Traveller

Translated from Ralf Junge's blog entry: "Mitreisende gesucht"

The Digital Natives grew up with modern Technology. The Internet has become a part of everyone's daily life. Networking and Information in  real-time are important to them. 

Now another Generation is entering the Job Market. The Specialists and Leaders of tomorrow are certainly wooed which is why more and more Companies are focussing their Personnel Marketing Activities to be channelled on and to them.  Media Company Axel Springer is staging itself with a  founding   legend of great digital companies such as Apple or Google. 

"It doesn't matter where you come from. As long as you know where you want to go" are the final words of the Video displayed above. The Media House wants to strengthen its Position as Connoisseur of the Digital Industry and launches this new Campaign as Recruiting-Medium in hopes of finding qualified Talents who will join the Companie's Journey towards being the "leading digital Media Company". There is a lot in the pipeline,for instance, a Media Campus is supposed to be  sprouting up in Berlin, Germany. On top of that Axel Springe is supporting the Start-Up Event-Line "hy!", which is taking place in Berlin as of now.

In September 2012 already, BILD-Chief Editor, Kai Diekmann, travelled to the Silicon Valley so he could catch a glimpse of the local Start-Up Scene and of course for networking with such. Where his Journey took him, you can see at his optical Metamorphosis into a Nerd. Surely looking forward to the Media House's development.

Axel Springer succeeds in drawing Interest and Attention with this rather unusual and blahblah-less Personnel Marketing Campaign.

RJ

Yummy flavor: XING kununus through as it wishes...

"A Translation from Jannis Tsalikis' Blog Entry: "Lecker Geschmäckle: XING kununut sich durch, wie es will"

There are things happening on XING (almost to be considered as a German LinkedIn) which I find suspicious somehow. Is that alright with you? Since the take-over of kununu by XING, the employer review platform kununu is integrated without saying and as it wishes. For instance, even I - as Premium Account Member - am spammed over with ads which ask me to participate in a sweepstake competition (!) where I should review my employer. Why are they allowed to do that? AND: Does that actually match? Employer review and sweepstake? Hmmm, ... (look at the ad I just got in a mail)

("It is your turn: Review your employer now! Win a week in San Fransisco for 2")

Company profiles on XING, financed by the companies themselves, have the "Review-your -employer"-button included. I cannot remember when I was asked to allow such ... probably included in the small print ?!

Well, one is not forced to fill out the review. However, it does have a flavor when earning money with two portals and pushing one of them through a sweepstake (on the other). On top of that, kununu used to be held just because of its relatively neutral way once. Can this spirit last with all this business? Questions over questions. I am looking forward to your opinions.

JT