Yes you read it right. It indeed says "Talking windows"!.
Last week I reported about Guerilla Recruiting and innovative Personnel Marketing ideas. Today I would like to represent and discuss an idea which came to me this week.
Directly into the head of potential customers the pay-to-watch channel Sky Deutschland is presenting its newest App, letting window panes in trains talk to commuters directly. But not everybody can hear the message! Only those commuters who rest their head against the window.
Directly into the head of potential customers the pay-to-watch channel Sky Deutschland is presenting its newest App, letting window panes in trains talk to commuters directly. But not everybody can hear the message! Only those commuters who rest their head against the window.
Via transmitter the panes are set swinging and transfers a tone onto the skull tranfering the inaudible swingings directly to the inner ear - that is the so called Bone Conduction. This (will) result in completely new Marketing and Recruiting means.
Imagine this, you transmit your message or job-ads via audio-spot. Aimed in trains, trams, buses, rental cars etc. to find candidates. Using this innovation of technical possibilities you might leave a sustaining impression. For the younger academics especially. The media attention will be yours for sure as well. But only, if you do not wait too long to be one of the first using Bone Conduction.
I am looking forward to seeing some projects published through this channel and especially by whom.
RJ
No comments:
Post a Comment