Personnel Marketing in the streets

Translation of Jannis Tsalikis' blog entry: Personalmarketing auf der Straße oder "Das geht mir doch am Auspuff!"

No, it is not exactly what the headline tells you. Well it is but not exactly the streets streets. Jeesh, let's just start:

On this blog we posted several times about the AIDA Concept and its criterias for good communication. Rather seldom we discussed the many opportunities or options which open up to HR Managers in regard to Recruting Communication. About the possibility of implementation. A great example of Recruiting Communication is right in front of us - on the street.

I saw two examples of it. One here, in Cologne (found at Ring, Köln, last week):

And another example from Berlin (found at Liesenstraße, Berlin, today):



And, what do you see?

Exactly. The company which is looking for hires in Cologne is not really looking for Johnny Head-in-Air. Rather down-to-earth realists who looks in the right direction. Jokes aside. Obviously, the subject Personnel does not have too high of a priority. Title: nice thought bad executed. It is not even clear what they are looking for in the first place. 

And the second example? It says: "Du hast den Plan! Wir den Job." ("You got the plan! We got the job!") Does that mean the R+S Group has no plan?! Anyway, it is obvious here that effort has been put into the matter. The theme is definitely visible even when stuck in traffic jam. On top of that, thanks to the theme you can expect different kind of handcraft jobs are offered. Awesome! You can apply by SMS even. Not bad. But how is that gonna be like? Like...SMS: "Hi, this is Fred, I am a handy man and wanna work for you. Looking forward to a SMS-reply."?!  

Doesn't matter. We do not want to discuss the quality of these two examples. BUT: You can see, you definitely have more options than "just" publishing a job-ad.

Jannis Tsalikis