Tuesday, August 6, 2013

HR, wake up! - Rethink your application procedures

Translated from Ralf Junge's blog entry: "Personaler wacht auf! – Umdenken im Bewerbungsprozess"

It is well known, the German Economy and with it the German work force, suffers from a skills shortage. Living or working  in Germany, you might have noticed this already. The more I cannot understand why this fact and/or problem is no reason to wake up or becoming active.

Times when applicants stood in line to apply for a job are over. The competition for skilled workers is too grant for employers. Even applicants don't tremble for jobs much anymore. If it isn't that one, oh well, it is going to be the next one. After all, the application procedure is a two-sided thing in getting to know another.  Now you might say, ain't nothing new. But there are sill colleagues who work with the same methods and thinking as they did 10 years ago.
1920, Toronto: Women apply for waitress's jobs at the CNE. The job paid $1.25 per DAY!


It starts with the recruitment. Too often insignificant and weird job-ads with horrible stock-pics and no clear messages are published. And they wait, for most possible fitting candidated to apply. Usually not successful. Applicants don't want to watch trendy, fancy employer videos where employees dance and sing with a bright (fake) grin. The only thing they might win with "acting" like that would be the Golden Mangel Award.
Be yourself. You got enough to tell about yourself already - that is how companies come across real and believable. Be interested and show your applicants that while the application procedures also. When applications landed in the inbox, let them know they have reached you! In a personal interview, please don't let them rephrase their résumé all over again. You should know what they did already if you read the application. The worst, however, are the assumptions "read" out of the résumé being expressed through suggestive questions then. No, I certainly don't want to justify myself and feel like in a police questioning in an interview. Eventually, it is not about which impression I leave, but what impression the company representives leave on the candidate. If you haven't notice yet, most High Potentials have more than one door of job-opportunity open!
And after the interview, we don't want to hear nor read: "I was able to figure your image out. I will contact you then". You already know wether the interview went well or not and what feeling you have about that applicant fit in the team with the open position. How about you, yes you, the company representive, ask your candidate: "What do you think? Would you like us as your employer?" 

It is time to wake up!

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