These were the days. As Teenager, sitting in front of my radio, I tried to record all the good and cool songs on cassette. There weren't too many ways to find new music back then. Sure didn't have the money for many vinyl plattes, later CD's, either. Accordignly my Walkman became my personal holy grail. Well, at least untill that stupid thing broke.
Today there are a felt googillion possibilities to get to hear the sound of time. You could listen to the radio still, but you also can listen to any kind of radio worldwide on radio.de. Technically it is even possible to manage one's own radio station, via Spotify for instance. Just like Soundcloud, Spotify allows you not only to selectively listen to music, but also for your friends to follow you and listen to the same you listened to.
Technically, Spotify is not only more than a radio station, it is a complete Social Media Channel where music is the common denominator. Naturally, more and more channels with music as basic are popping up, for example ampya, tape.tv, vevo ...
What does that have to do with Personnel Marketing?
Well, it is a simply another channel where companies and HR can reach potentials. In its "free" version on Spotify follows a spot of about 30 seconds after every second song. Here, companies can use these 30 seconds to place themselves, also, and use it for Personnel Marketing purposes. The German Army is apparently one of the first "employers" who use the communication channel this way.
Today there are a felt googillion possibilities to get to hear the sound of time. You could listen to the radio still, but you also can listen to any kind of radio worldwide on radio.de. Technically it is even possible to manage one's own radio station, via Spotify for instance. Just like Soundcloud, Spotify allows you not only to selectively listen to music, but also for your friends to follow you and listen to the same you listened to.
Technically, Spotify is not only more than a radio station, it is a complete Social Media Channel where music is the common denominator. Naturally, more and more channels with music as basic are popping up, for example ampya, tape.tv, vevo ...
What does that have to do with Personnel Marketing?
Well, it is a simply another channel where companies and HR can reach potentials. In its "free" version on Spotify follows a spot of about 30 seconds after every second song. Here, companies can use these 30 seconds to place themselves, also, and use it for Personnel Marketing purposes. The German Army is apparently one of the first "employers" who use the communication channel this way.
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The German Armed Forces used the so called Audio Ad. When the spot is played on Spotify a click-able image in the cover area is displayed. You can see it in the left bottom corner of the image above. Additionally, a running text is causing another Call-to-Action (gray board at the bottom).
You can say what you want about the Ad of the armed forces, but using this channel is truely "ahead of the curve". Herefor it gets a star behind the name on the board!
Jannis
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